Google My Business Post Size: 2026 Specs and Limits

Use a square image at 720 by 720 pixels, saved as JPG or PNG, between 10 KB and 5 MB, with 250 by 250 pixels as the minimum. That's a practical starting point for Google Business Profile posts, based on Google's general photo guidance rather than a guaranteed post display shape.

You're at the restaurant counter or in the back office, trying to publish a special before customers start calling. The photo looks fine on your phone, but the upload fails or the preview cuts off the offer. You don't need a different design for every screen. You need a reliable export template and a quick check before publishing.

A restaurant posts a lunch special from the counter. A salon shares an available appointment from the back office. In both cases, the official photo limits give you a usable upload baseline, while older blog templates may recommend different shapes or dimensions.

Google's image guidance lists 720 × 720 pixels recommended, 250 × 250 pixels minimum, JPG or PNG, and a file size of 10 KB to 5 MB.

Google Business Profile image specs for posts and photos

Video dimensions, formats, and length limits aren't covered in this table. Check Google's current video help before preparing a video post.

These photo figures are general upload guidance, not a promise that every post will appear as a full square. Google may crop or resize the image in Search and Maps, so check the preview on a phone. A headline placed too close to an edge may be cut off even when the file meets the stated limits.

The minimum is an upload floor, not a quality target. A small image can lose detail when enlarged on a phone. Exporting a larger copy of a blurry thumbnail won't restore the detail that isn't there.

Older guides may recommend horizontal layouts or other dimensions. Treat those as design choices, not official requirements, unless they match Google's current support guidance. There's no need to rebuild your image library just because a blog calls its preferred shape the standard.

For example, if your phone editor gives you a 1080 × 1080-pixel square photo, export a smaller copy on the recommended canvas rather than uploading the original unchanged. Keep the original for reuse elsewhere.

Practical rule: Prepare the upload, then check the actual post preview. A correctly sized file can still have a poorly placed headline.

Keep the dish, haircut, room, or team member near the center. Leave space around anything that must remain visible, especially a logo or short offer name.

A square canvas in Canva, Adobe Express, or your phone's editor gives you a reusable setup. Save ordinary photo posts as JPG. Use PNG when it keeps graphic edges clearer, and check the exported file's size before uploading.

Choose Update, Offer, or Event before you design the image. **Google's post creation guidance describes these post types, their fields, and the 24-hour event display** used when a start or end time is missing.

Required fields and date rules by post type

An Update suits news and general notices. A restaurant can show its current lunch special and link directly to online ordering. Don't send a hungry customer to a homepage where they have to find the menu again.

An Offer suits a promotion with a redemption condition or deadline. A salon can add a redemption code and explain which service qualifies. Keep the eligibility details in the post fields, where customers can read them without enlarging the image.

For a hotel wine night, enter the evening's real start and finish. Otherwise, customers may interpret the displayed event duration incorrectly. A clinic running an information session can use an Event and link to its booking page.

Google's posting overview confirms that posts can appear on Google Search and Google Maps, with optional details such as buttons, coupon codes, or links depending on the post type. Someone checking your business after a “near me” search needs a clear first line and an obvious next action.

Choose the post type from what the customer needs to do. Then use the image to support that action, rather than asking the image to explain everything.

Keep your original photo untouched and make a separate upload copy. That gives you room to change the crop without losing the source image.

The preparation process is simple enough to handle between bookings or before opening.

A hypothetical 4000 × 3000-pixel restaurant photo may be unnecessarily large for this job. Resize a copy first, then compress if needed. Compressing the full-size original aggressively can damage detail without giving you a useful composition.

If you also prepare property images for other channels, the listing image requirements from Pinnacle Property Media offer a separate reference for that workflow. Don't transfer another platform's requirements into your Business Profile template.

Keep a clearly named upload folder, such as “Approved profile images.” Store finished exports there, separate from screenshots, originals, and draft designs.

Check the file before redesigning the post. An oversized phone photo is a sensible first suspect when an upload fails. Re-exporting it can fix the file problem without changing the image itself.

Use the symptoms below as a diagnostic checklist, not proof of the cause. A rejection message alone doesn't tell you which property is wrong.

Post image symptoms, causes and fixes

A file below the recommended resolution isn't automatically blurry. The problem is often enlargement, poor focus, or repeated compression. Start with the camera original rather than a screenshot of a social media post.

Don't repeatedly upload the same tiny file hoping it will look sharper. If the original lacks detail, take another photo.

Enlarging a blurry image changes its dimensions, not the detail it contains.

If an export meets the file requirements but still fails, review Google's content guidance and the post's status. Passing a size check doesn't establish that every other part of the post is acceptable.

The same square master can serve a post and a general profile photo when the composition suits both uses. Google's official photo guidance recommends 720 × 720 pixels, sets a 250 × 250-pixel minimum, and accepts JPG or PNG files between 10 KB and 5 MB.

That doesn't mean every asset should contain the same design. A general profile photo should remain useful without the offer text or announcement that accompanied a particular post. Save a clean photographic version alongside your promotional export.

Don't apply photo limits to video. Current post-video dimensions, aspect ratios, file formats, and maximum length aren't established by the photo specifications cited here. Check Google's current photo and video help before building a video template.

Before uploading, confirm:

For branches, keep approved image templates in a shared folder and identify the location in each filename. A local manager should replace the photograph with that branch's real storefront or team, not publish another branch's image unchanged.

Use the Business Profile photo sizing guide when organizing your wider photo library. If you operate a fitness business, Gym Membership Tips' Google review strategies for gym owners addresses a related part of profile upkeep. Keep review requests and image preparation as separate tasks, each with a named owner.

Use something the customer can easily recognize when they visit. A real, well-lit photograph is more useful than a generic stock picture or a heavily filtered scene. The image should help someone understand what you sell and what to expect.

A bakery's own bread is a stronger subject than a graphic filled with claims about freshness.

A hotel should use a room or pool photograph taken when the light shows the space clearly. For a dinner Event, show the actual venue rather than a stock image of a dining room customers won't find on arrival.

A contractor can show a completed job, a clean crew vehicle, or the team in uniform. Remove customer addresses and other identifying details unless you have permission to show them. Keep the image focused on the work, with the contact action handled by the post.

For a multi-location franchise, standardize the layout but localize the photograph. Customers checking a branch on Maps should see that branch, not a flagship location with different facilities.

If a customer walking in wouldn't recognize the photo, don't publish it.

Use these practical Business Profile post examples to turn the photograph into a useful announcement. Start with the customer's question, such as what's available, where it happens, or how to book, and write the post around that.

**Posts aren't permanent profile pages.Google's post visibility guidance states that posts older than 6 months** are archived unless you set a specific date range.

For example, a post published on January 1 would ordinarily be archived around July 1 under that rule. Give seasonal Offers and Events their relevant dates, rather than treating the general archive window as the promotion's deadline.

Use a monthly reminder as an operating routine, not a claimed Google requirement:

Set the end date for a holiday or seasonal item before publishing. An old promotion can confuse customers even when the photograph still looks good.

For a multi-location business, use a location list with a status column and a named manager. Confirm that each branch has current information and that its post sends customers to the correct ordering or booking page.

This routine keeps customer-facing information accurate. It isn't a promise of better rankings, and posting activity shouldn't be presented as a confirmed ranking factor. The distinction is explained further in how Business Profile posts relate to SEO.

Start with the location you manage directly. Open its Business Profile and check whether the latest post still gives customers a reason to act. Replace an outdated announcement before spending time redesigning a post that remains useful.

Keep the source photo and approved export together so the next person can reuse the workflow without guessing. Add the monthly profile check to your calendar after publishing.

Pick a location and publish a useful post this week. Use a clear square image, accurate details, and a button that takes the customer directly to the next step.

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For help preparing posts alongside routine profile upkeep, visit RecensioAI B.V., which offers a Google Business Post generator and profile audits. Use those tools to prepare your next update, then check the image export, wording, and phone preview before publishing.