Google Business Profile Photo Size: The Complete Reference

The current recommended size for a Google Business Profile photo is 720 by 720 pixels, and every upload must be between 10 KB and 5 MB. The minimum resolution is 250 by 250 pixels.

It's Tuesday morning, and your contractor listing is showing a stretched cover photo on mobile while your logo looks grainy on desktop. A restaurant owner may see the same problem with a dining-room image that crops out the tables, and a salon manager may discover that a team portrait loses faces at the edges. The fix starts with choosing the right dimensions before you upload.

Google's current Business Profile photo guidance sets a clear technical floor and ceiling. A standard photo should be 720 by 720 pixels, the minimum resolution is 250 by 250 pixels, and the file must stay between 10 KB and 5 MB.

Those limits protect the basic appearance of your listing. A file below the minimum resolution can look soft when Google displays it in a Maps thumbnail or Search panel. A file that exceeds the size limit won't upload properly. A square starting point also gives Google more usable material when it crops the image for different screens.

Practical rule: Start with a sharp square image at 720 by 720 pixels unless you're preparing a cover photo.

Google's quality guidance also emphasizes images that are in focus, well lit, and minimally altered, with the goal of representing reality. The platform's guidance is discussed in Google's photo-size support thread, and the point is simple: correct dimensions don't rescue a poor photograph.

For a contractor, that means a clear photo of the actual storefront or a completed kitchen. For a clinic, it means a clean reception-area image rather than a dark phone screenshot. For a hotel, it means showing the lobby or room guests will encounter.

Photo size supports trust and presentation. It isn't a confirmed ranking guarantee, and it shouldn't be treated as one. Your listing still needs accurate business information, genuine customer reviews, and a profile that reflects the business people will visit.

Use the photo category to decide the canvas. Don't force every image into the same shape if the category calls for a different crop.

Prepare your logo as a 720 by 720 pixel square. Keep the mark centered with breathing room around it because Google may display it inside a circular treatment. A salon should use a clean wordmark or symbol that remains readable when reduced. Avoid placing small text around the outer edge.

Use 1080 by 608 pixels, at roughly a 16 by 9 aspect ratio, for the wide cover image. A restaurant can use a well-lit dining-room scene, with the main subject placed near the center so the crop doesn't remove the chef, tables, or key architectural detail.

The cover is the exception to the square baseline. It needs a wide composition, not a square image stretched into a banner.

Use 720 by 720 pixels for interior and exterior images, with a minimum of 250 by 250 pixels. A contractor might show the shopfront, while a finished-kitchen photo can show the quality of the work. A hotel can use the same approach for a lobby, guest room, or entrance.

Shoot straight when possible. Tilted walls and excessive empty ceiling make a space look smaller and less cared for.

Use 720 by 720 pixels for head-and-shoulders portraits. Frame the person clearly and leave enough space around the head for mobile cropping. A clinic can feature the practitioner, a salon can show the stylist, and a contractor can introduce the owner or crew lead.

Use 720 by 720 pixels, with 250 by 250 pixels as the minimum. Restaurants should favor recognizable dishes and real dining scenes. Salons can show finished styles or a stylist working. Contractors should upload completed projects and work in progress, provided the images represent the actual business.

Owner-uploaded videos should be 720p or higher. Keep every photo between 10 KB and 5 MB. Unless you're preparing the wide cover crop, 720 by 720 pixels is the dependable working standard.

Use this table as the single lookup point when you're preparing an upload. Any photo type not listed here defaults to the 720 by 720 pixel standard, while the file limit remains 10 KB to 5 MB.

The table separates the wide cover from the square categories so you can choose the right file before opening Google Maps. If you're planning professional business portraits or milestone-style photography, you can also browse maternity and milestone sessions for ideas on lighting, framing, and subject placement that translate well to team and owner images.

Don't mistake the minimum for the target. A 250 by 250 pixel file may meet the floor, but a properly composed 720 by 720 pixel upload gives you a stronger working source for thumbnails and crops.

For routine uploads, choose JPG for photographs and PNG for logos or graphics that need transparency. WEBP can work well when your editing software exports it cleanly, but the correct dimensions and visual quality matter more than chasing a particular extension.

Avoid repeatedly opening and resaving JPG files because each save can reduce detail. Export once from the original, inspect the result, and keep the untouched master separately. A guide to best image formats for performance can help if you also use the same files on your website.

Set the color profile to sRGB so colors are less likely to shift between your editing software and Google surfaces. DPI isn't the deciding factor for Business Profile display. Google works from pixel dimensions, so concentrate on the width and height, not print settings.

Keep a high-resolution master, such as the original camera file or an untouched export, outside Google. Google processes uploaded images, so the uploaded file shouldn't be your only copy. For a contractor with a large batch of job photos, resize and compress the set together, then check every file against the 5 MB ceiling before uploading.

A square upload can be cropped differently across Maps and Search. Keep the logo, face, sign, or finished work near the center, with enough surrounding space for Google to trim the edges.

On desktop Maps, a cover photo may appear as a wide banner. Center the subject in restaurant, salon, and contractor images so side cropping does not remove it. Cut empty ceiling and floor from the composition before upload.

Mobile Maps reduces photos to small, tappable thumbnails. Dark rooms, tiny faces, and crowded scenes become hard to read at that size. Search may arrange the logo, cover, and additional photos differently, so keep text and important details away from the edges.

Check your published profile on both a phone and a desktop computer. A salon owner might discover that a waiting-area photo shows only a wall and lamp on mobile. Re-centering the seating and faces fixes the display problem, even when the file meets the pixel requirement.

Strong images support profile trust. Clear customer photos in reviews can reinforce that visual credibility. See this discussion of why photo reviews are becoming more important in Google for related guidance.

Google's size requirements are only the first check. Its photo guidance prioritizes images that are in focus, well lit, minimally altered, and representative of reality.

A technically large image can still be unsuitable. A blurry night photo remains blurry when exported at a larger size. A heavily filtered dining room can misrepresent the space. A screenshot of a menu isn't a substitute for a clear food or interior photo, and an image that doesn't show the actual business can weaken customer trust.

The sizing and quality rules work together. A sharp image at the recommended size is useful. A blurry image at a much larger size still fails the practical test because customers judge what they can see, not the number in the file properties.

Shoot near windows when possible, clean the lens, and export from the original image rather than a phone screenshot. If Google rejects an upload, correct the underlying issue instead of repeatedly submitting the same file.

You don't need a full production day. Build a small, useful set in this order.

Use JPG for most photographs and PNG for a logo when transparency matters. Review local business listing essentials alongside your image work so the photos support accurate business information rather than standing alone.

For restaurants, prioritize the dining room and recognizable dishes. For salons, include chairs, finished work, and the people providing the service. For contractors, show the shop or service vehicle, crew at work, and completed results. Replace stale images as part of your normal operating routine, and check the finished listing on the devices your customers use.

Google has moved many Business Profile editing tasks into Google Search and Google Maps, so the exact labels may vary by account view. The working sequence is still straightforward.

Before uploading, inspect the file size and dimensions. Files under 10 KB can fail, while files above 5 MB exceed the stated limit. HEIC and RAW files may also cause trouble in a browser workflow, so export a compatible JPG or PNG first. For a wider profile maintenance routine, use this Google Business Profile checklist for 2026.

Don't assume the upload is visible everywhere immediately. Check Maps first, then Search later, because the two surfaces can update at different times.

Most photo problems come from using a file that was prepared for another platform. The image may look fine in your phone gallery but fail after Google crops it for a small listing preview.

Don't resize a bad composition and expect it to become useful. If the subject is cut off in the original, return to the original photograph and create a better crop. If a screenshot is the only available source, recreate the asset from the original whenever possible.

Pin this beside the computer used for profile updates.

Universal rules

By type

Before uploading, confirm the file size, inspect the short side, check focus, and remove heavy filters. Portrait crop problem? Reframe it. Wrong cover shape? Export a wide version. Oversized file? Compress or resize it. Screenshot too heavy? Use the original and export a JPG.

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RecensioAI B.V. helps local businesses manage review requests, profile audits, Google Business Posts, and multi-location activity from one system. If you want your photos and the rest of your Google Business Profile kept organized while customers choose between public reviews and private feedback, visit RecensioAI B.V..