Google Business Profile Scan
See in 60 seconds where your Google profile is losing customers.See in 60 seconds where your Google Business Profile is losing customers, and who is beating you on Google Maps.
Start your free scan
Free · No credit card · 60 seconds
Not a surface-level checklist: a full AI audit of visibility, reviews, reply rate, photos, sentiment, Map Pack position and direct competitors. With an AI-written action plan and a shareable report.
On a real profile
This is what we look at on your Google Business Profile
Below is an example listing exactly as customers see it on Google. The numbered markers are the spots the free scan judges.
Studio Bloom
Beauty salon · Amsterdam
- Keizersgracht 210, Amsterdam
- Opening hours incomplete
- Website missing
6 photos · last one 11 months ago
“Waited a long time and nobody told me how much longer it would be.”
No reply from the owner
Places nearby
- 1. Salon Verde 4.8 ★
- 2. Bella Hair 4.7 ★
- 3. Studio Bloom (you)4.2 ★
Category and name
Does your primary category match what you actually sell, and are you missing subcategories your competitor does have?
Stars and review volume
Your score and review count next to the businesses showing up in the same search results.
Core details
Website, phone and opening hours: present, reachable and up to date?
Photos
How many photos you have and whether they are recent. Few photos costs you clicks and calls.
Review replies
Your reply rate and the tone of your replies, plus what your worst reviews really signal.
Map Pack position
Where you sit among direct competitors, and how many reviews you need to overtake them.
Full checklist
All 21 checks in the free scan
Published in full, nothing behind a sales call. Grouped the way you would fix it.
Profile completeness
- Website link present and reachable
- Opening hours filled in and current
- Primary category fit for what you actually sell
- Secondary categories detected and suggested
- Photo coverage and photo count
- Address and service area consistency
Reviews and ratings
- Star rating versus your local market
- Total review count and review velocity
- Owner reply rate on recent reviews
- Keyword usage inside your replies
- Sentiment themes across positive reviews
- Sentiment themes across negative reviews
- Your worst and best reviews, with what they signal
Visibility and ranking
- Your position in the local Map Pack set we can see
- Benchmark score against direct competitors nearby
- How many reviews you need to overtake each competitor
- Rating gap and review gap, calculated per competitor
What you get back
- Your RecensioAI Score from 0 to 100, across five pillars
- Example owner replies to your real reviews, in the reviewer's language
- Your best review shown as a Google Post and social story
- A prioritised AI action plan, plus a shareable report and PDF (10 days)
Comparing options? See how free GBP audit tools compare.
How it works
Google Business Profile check in 3 steps
Enter your business name as it appears on Google Maps, receive an instant AI analysis, and discover how to optimize your Google Business Profile.
Search your business
Type your business name and select your Google Business Profile from the suggestions.
AI analyzes your profile
Our AI scans your reviews, competitors, categories, profile completeness and visibility on Google Maps in about 60 seconds.
Get your report
Get a complete report with your Google score, competitive position, and a personal action plan to rank higher on Google Maps.
Why this matters
Why a Google Business Profile check is essential
Your Google Business Profile is the first thing potential customers see. An optimized profile attracts more customers and helps you rank higher on Google Maps.
Customers check reviews first
93% of consumers read reviews before making a purchase or booking a service.
Your profile determines trust
Your Google Business Profile is often the first point of contact. An incomplete profile scares away customers.
Few reviews cost customers
Businesses with few or outdated reviews lose visibility in local search results.
Quick insights, improve immediately
With a free Google Business Profile scan you see in minutes where you stand.
Optimization tips
Optimize your Google Business Profile to rank higher on Google Maps
After your free check, you know exactly where you stand. But how do you improve? These are the most important factors to optimize your Google Business Profile.
Collect more reviews, consistently
Google rewards businesses that regularly receive new reviews. The more recent reviews, the higher you rank on Google Maps.
Reply to every review
Businesses that reply to Google reviews score an average of 0.35 stars higher. Google sees active engagement as a positive ranking signal.
Complete your profile 100%
A complete Google Business Profile with hours, photos, categories, and description gets up to 70% more clicks.
Upload photos regularly
Businesses with 100+ photos get 520% more calls. Add new photos weekly to maximize visibility.
Your report
What you get from the Google Business Profile check
The Google Business Profile check gives you a complete overview of your current position and shows how to optimize your profile to rank higher on Google Maps.
Your RecensioAI Score (0-100)
One clear number across review volume, rating, recency, reply rate and profile.
Your overtake plan
Exactly how many reviews you need to pass the competitor ranked above you.
Real example replies
See how we would reply to your own reviews, in the customer's language.
Reviews as social posts
Your best review as a Google Post, Instagram and Facebook story.
Leads from your reviews
Build a list of happy customers to email when you run an offer or event.
Category gaps
Which extra categories you miss and which searches they unlock.
Discover your Google score
In about 60 seconds you'll know how your Google Business Profile scores and what to improve to rank higher on Google Maps.
After the check
From check to growth
After your free check, RecensioAI puts your marketing on autopilot: collect reviews, wifi social with lead capture, email & SMS campaigns, automated social posts and AI replies, the all-in-one platform for local businesses.
Automatic review requests
Automatically send invitations via email or SMS.
Private feedback option alongside Google
Offer dissatisfied customers a private feedback option.
AI replies to reviews
Every Google review gets a personal reply in your own voice.
Reviews become posts
5-star reviews automatically become Google Posts, keeping your profile active.
Higher on Google Maps
More recent reviews and a complete profile strengthen your local ranking.
Free tools
More free tools for your online reputation
Frequently asked questions about the Google Business Profile check
Want more than just insights?
With RecensioAI you collect more 5-star reviews, spot concerns feedback internally first, and manage your online reputation smarter.