Free Google Business Profile audit tools compared

Based on what each vendor publishes, RecensioAI runs the most checks in a free audit: 21, including owner reply rate, keyword usage in replies, review sentiment themes and the exact review gap to overtake each nearby competitor. Merchynt, Localranking and Birdeye focus mainly on profile completeness and a lighter competitor view. GMB Everywhere is a Chrome extension, useful while browsing Maps but manual per profile.

All of them are lead magnets to some degree, ours included: we give the audit away because a share of people who see their gaps want the work automated. The practical difference is what you get before anyone contacts you. With RecensioAI, Merchynt, Localranking and GMB Everywhere you see results immediately. Birdeye typically routes you into a sales conversation.

No. Every audit above gives you findings you can act on yourself for free. Paid plans exist to automate the work: collecting reviews, replying, posting and tracking your ranking over time.

Monthly for an active business, and always before and after a bigger change such as new categories, new photos or a review campaign. Reviews and competitors move constantly, so a single audit ages quickly.

We build one of the tools listed, so treat it as our view, not an independent test. Everything in the table comes from each vendor's own public pages at the time of writing, and features change. Run two or three audits on your own profile and compare the reports yourself.