What is a good Google rating for beauty salons?
The 520 studied beauty salons profiles averaged 4.62 stars and 77.3% sat at 4.5 or higher. Below 4.0 sat 6.3%. That describes the profiles studied, not the whole trade.
Original research · Industry · 2026
The beauty salons benchmark 2026
Rating, review volume and profile completeness across 520 beauty salons profiles in the United States and the Netherlands.
This page is the industry cut of our deep audit. Every figure comes from public fields the Google Places API returned for beauty salons; this is observational research, not a survey.
Deep audit 26 August 2026 · free to cite under CC BY 4.0 · source: Google Maps Platform Places API
Research snapshot
- Study
- The Beauty salons Benchmark 2026
- Publisher
- RecensioAI B.V.
- Industry
- Beauty salons
- Markets
- United States and the Netherlands
- Profiles analyzed
- 520
- US sample
- 340
- Netherlands sample
- 180
- Audit date
- 26 August 2026
- Research type
- Observational analysis
- Source
- Google Maps Platform Places API
- Version
- 1.0
- Published
- 26 August 2026
These figures describe the 520 profiles studied and are not representative of all beauty salons in either country. We do not publish individual business names.
1. Key findings
Every figure below uses the same denominator: the 520 studied beauty salons profiles, unless a market is explicitly named.
4.62★
average rating for beauty salons
US 4.58 · Netherlands 4.69
Beauty salons · n=520
77.3% reached 4.5 stars or higher and 6.3% sat below 4.0.
141
median review count
US 268 · Netherlands 51
Beauty salons · n=520
The median describes the profiles studied and is not a target for your business.
9.6%
no website was returned
Beauty salons · n=520
No phone number for 2.7% either, and no regular opening hours for 5.0%.
84.0
average field coverage (out of 100)
Beauty salons · n=520
A RecensioAI measure across six public API fields. Not a Google score and not a claim about quality.
2. United States versus the Netherlands
Ratings sit closer together than review counts: 4.58 versus 4.69 stars, but 268 versus 51 reviews for the median profile.
United States
4.58★
median 268 reviews
n=340
Netherlands
4.69★
median 51 reviews
n=180
3. What was missing on the profiles
Share of the studied profiles for which the Places API did not return the field.
Beauty salons (n=520) All six trades
No website
9.6%
9.5%
No phone number
2.7%
5.3%
No regular opening hours
5.0%
3.7%
No photo returned
1.3%
1.8%
Accessibility information was returned for 79.0% of the studied beauty salons profiles and an editorial summary for 0.4%.
4. How other trades performed
Same audit, same fields, different cohorts. Each trade has its own benchmark page.
Quick answers from the research
Each answer refers to the profiles studied and names the sample the figure comes from.
How many Google reviews does a beauty salons profile typically have?
The median studied profile had 141 reviews: 268 in the US sample (n=340) and 51 in the Netherlands sample (n=180).
How complete are beauty salons profiles on Google?
For 9.6% of the studied beauty salons profiles the Places API returned no website, for 2.7% no phone number and for 5.0% no regular opening hours. Average field coverage was 84.0 out of 100.
Do beauty salons differ between the US and the Netherlands?
In this sample the average rating was 4.58 in the US and 4.69 in the Netherlands, with medians of 268 and 51 reviews. The difference sits mostly in volume, not in rating.
How was this industry benchmark measured?
Through the Google Places API, across 520 unique beauty salons profiles in the United States and the Netherlands, audited on 26 August 2026. Observational research, not a survey.
Methodology
We requested 520 unique beauty salons profiles through the Google Places API (340 in the US, 180 in the Netherlands) and recorded rating, review count and the presence of six public fields for each.
Trade assignment follows the primary category Google returned. A venue that could be seen as both a café and a restaurant sits in one cohort, not both.
The sample is not weighted to the true business mix of either country, and nothing on this page is a claim about ranking causes.
Version and updates
This is version 1.0, published on 26 August 2026. This URL is permanent: new editions and corrections appear here rather than at a new page, so existing citations keep working.
This study is part of RecensioAI's research programme, where we keep our methodology and every edition. The main study is The State of Local Reputation 2026.
An industry average is context. Your street is useful.
Run a free scan of your Google Business Profile and see how your public signals compare with similar beauty salons nearby.
How to cite this research
Journalists, agencies and researchers may use these aggregate figures freely under CC BY 4.0. One condition: cite the source and link back to this page.
RecensioAI (2026). The Beauty salons Google Business Profile Benchmark 2026: ratings, review volume and profile completeness across 520 profiles in the United States and the Netherlands. https://recensioai.com/benchmark/beauty-salons
Canonical URL: https://recensioai.com/benchmark/beauty-salons