Local SEO for Medspas
Aesthetic clients research obsessively. Your reviews, before-and-afters and reply tone are the deciding factors — way before they call.
Why this matters
Local customers decide on Google. The score, the review velocity, and how you reply are what move the needle.
Trust is the conversion lever
High review volume + recent reviews + thoughtful replies signal legitimacy.
Service-specific reviews rank
Reviews mentioning 'Botox', 'lip filler' or 'laser hair removal' rank you for those exact searches.
Photos sell results
Compliant before-and-afters in your portfolio drive more consultation requests.
Provider names build books
Reviews naming the injector or aesthetician build personal client demand.
FAQ schema captures research
Most clients have 5+ questions before booking. Answer them on-site with FAQ markup.
Local SEO checklist for medspas
- Claim and verify the GBP — primary category 'Medical spa'
- List every service: injectables, laser, body contouring, skincare
- Upload compliant before-and-after photos with consent
- Send post-treatment review requests via SMS
- Reply to every review carefully — never disclose medical detail
- Build citations on RealSelf, Healthgrades, Vitals
- Add FAQ schema to every service page
- Run weekly Google Posts: education, promos, new services
- Capture before-and-afters with provider permission to post on social
- Track service-level keyword rankings monthly
Ready to win local search?
Join the waitlist — onboarded clients see their first 5-star reviews within days, and a measurable Maps ranking lift inside three months.
Get on the waitlist