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    Profile Guard: professional protection for your Google Business Profile

    How Profile Guard watches eight critical profile fields around the clock and restores unwanted changes where Google permits.

    2 min read4 sections
    Table of Contents
    1. 1.Professional monitoring around the clock
    2. 2.What happens when something changes
    3. 3.No Google lock, professional protection instead
    4. 4.Open the Protection Center
    Profile Guard24/7 protection active

    Professional monitoring of eight critical profile fields, with restoration where Google permits.

    01

    Professional monitoring around the clock

    Profile Guard watches your Google Business Profile for unwanted changes. As soon as Google is connected, we monitor eight critical fields 24/7: business name, phone number, website, address and map pin, primary category, opening hours, open or closed status, and description.

    02

    What happens when something changes

    If a field no longer matches your saved reference, we restore your value automatically where Google permits. You also receive an alert with your saved value, the value we found, and what Profile Guard did. If the change was correct, choose Keep this change to make it the new reference.

    03

    No Google lock, professional protection instead

    Google gives owners no profile lock and allows third parties to suggest edits. Address and open or closed status remain under Google's control. We alert you immediately about those fields, but never promise a restoration Google may reject.

    04

    Open the Protection Center

    In the app, open Google Profile β†’ Protection. You will see the live status, last check, every monitored field, and the complete change record. Profile Guard is included as standard on every plan.

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