Is this Google Business Profile audit really free?

Yes. The audit is free, needs no credit card and does not require you to give us access to your Google account. You can run it on your own profile or on a competitor's profile.

What is the difference between a GBP audit and a GBP checklist?

A checklist tells you what a good profile looks like in general. This audit reads your live profile data and scores your specific situation, then compares it with the competitors Google shows next to you.

Do I need to connect my Google account?

No. The audit uses publicly available Google Business Profile data, so you can run it on any business. Connecting your profile is only needed later if you want RecensioAI to post, reply and collect reviews for you.

How accurate is the ranking position?

We report your position inside the set of nearby competitors we can see for your category, and we tell you the method used. It is a strong directional read, not a substitute for a full grid-based rank tracker.

Can agencies use it for client audits?

Yes. Agencies run the audit before a pitch and send the shareable report link to the prospect. If you manage several locations, our agency programme adds white-label reporting.

What happens after the audit?

You get the action plan and can act on it yourself, for free. If you want the work automated, review collection, AI replies, posts and tracking, RecensioAI starts at 77 per month with a 14-day free trial.

21 checks, free, no credit card

Free Google Business Profile audit

A real GBP audit, not a checklist. We read your live profile, score 21 signals across completeness, reviews, reply rate, sentiment and local ranking, then benchmark you against the competitors Google shows next to you. You get a prioritised action plan and a shareable report in about 60 seconds.

No credit card No Google access needed About 60 seconds

Everything this audit checks

21 checks, grouped the way you would fix them. Nothing hidden behind a sales call.

Profile completeness

Website link present and reachable
Opening hours filled in and current
Primary category fit for what you actually sell
Secondary categories detected and suggested
Photo coverage and photo count
Address and service area consistency

Reviews and ratings

Star rating versus your local market
Total review count and review velocity
Owner reply rate on recent reviews
Keyword usage inside your replies
Sentiment themes across positive reviews
Sentiment themes across negative reviews
Your worst and best reviews, with what they signal

Visibility and ranking

Your position in the local Map Pack set we can see
Benchmark score against direct competitors nearby
How many reviews you need to overtake each competitor
Rating gap and review gap, calculated per competitor

What you get back

A prioritised AI action plan, not a generic checklist
A plain-language impact assessment for your revenue
A shareable report link, valid for 10 days
Results in about 60 seconds, free, no credit card

How to audit your Google Business Profile

Three steps. No onboarding, no spreadsheet, no agency call.

1. Find your business

Type your business name. We match it to your live Google Business Profile, anywhere in the world. No login, no Google access needed.

2. The audit runs

We pull your live profile data and run 21 checks across completeness, reviews, replies, sentiment and local ranking, plus a benchmark against nearby competitors.

3. You get the action plan

A prioritised plan written for your profile, with the exact review gap to overtake each competitor, and a shareable report link.

Why this beats a checklist audit

Most free GBP audit tools score six or seven fields. This one reads your reviews, your replies and your competitors as well.

Local ranking position

Where you sit against the nearby competitors Google shows for your category, not a guess.

Reply rate and reply quality

How many recent reviews you answered, and whether those answers actually help you rank.

Photos, hours, categories

The completeness signals most audits skim over, scored individually so you know what to fix first.

Competitor review gap

The exact number of reviews you need to pass each competitor at your current rating.

Shareable report

One link you can send to a partner, a manager or a client. Valid for 10 days.

About 60 seconds

No sales call, no onboarding, no credit card. The audit runs and the report appears.

Google Business Profile audit, questions people ask

Related: the full scan tool at Google Business Profile scan, the free tools hub and the Google Maps competitor comparison.