Local SEO for Real Estate Agents
Buyers and sellers Google your name before they call. A polished, review-rich profile is the deciding factor between you and the agent across the street.
How many reviews to pass the real estate agency above you?
We compare ranking strength with the same formula we use in the app: rating × log10(reviews + 1). Enter your numbers and the rival you want to overtake.
You
Competitor
122 more reviews at your current rating
Your strength score is 7.98 versus their 10.68. At 3 per week that's roughly 41 weeks. Raising your rating shortens the list fast — a higher average needs fewer reviews to pass the same score.
- “real estate agent near me”
- “estate agent [city]”
- “sell my house fast [city]”
- “letting agent near me”
- “best realtor [city]”
Best moment to ask: on completion day, right after the keys change hands.
5-star after a sale
“Congratulations again on the sale — it was a pleasure working with you. Send anyone our way who needs the same result.”
Buyer lost the bid
“Thank you for the honest feedback. Competitive bidding is hard on buyers, and we want to be clearer about where offers stand. We'd like to keep helping you find the right place.”
Why this matters
Local customers decide on Google. The score, the review velocity, and how you reply are what move the needle.
Agent-level GBP
Each agent should have their own GBP separate from the brokerage's.
Hyperlocal content
Neighborhood guide pages outrank generic city pages every time.
Closing-day review ask
The handover moment is the single best time to ask for a 5-star review.
Video listings
Adding video to your GBP and listings lifts engagement materially.
Featured listings rich data
RealEstateListing schema makes your listings eligible for rich results.
Local SEO checklist for real estate agents
- Set up an individual GBP per agent
- Add neighborhood-specific service areas
- Build neighborhood guide pages with local data
- Send a review request at closing — both buyer and seller
- Reply to every review thanking the client by first name
- Run weekly Google Posts: new listings, sold updates, market reports
- Build Zillow, Realtor.com, Redfin profiles fully
- Add RealEstateAgent schema to bios
- Publish quarterly market reports with proprietary stats
- Track 'real estate agent [neighborhood]' monthly
Ready to win local search?
Start 14 days free — onboarded clients see their first 5-star reviews within days, and a measurable Maps ranking lift inside three months.
Start 14 days free