Guest WiFi as a lead machine — rotate your password
Change your WiFi password so every guest — including regulars — has to sign in again and leave an email.
Table of Contents
Why rotate?
Your guest WiFi is the highest-converting lead source you already own. Anyone who connects through your branded WiFi page leaves a verified email — we automatically add it to your contact list and trigger a review request.
The problem: regulars connected once months ago and their phone reconnects silently. You never see their email. The fix is simple: change the WiFi password.
How to do it
Open Configure → WiFi in your dashboard and update the Password field. Save. On your router, set the same password for your separate guest SSID (never share your main network).
Every device loses its saved connection and has to reconnect once through your landing page — where they enter their email to continue.
Recommended cadence
- Once when you enable WiFi lead capture — to harvest your existing customer base. - Then rotate every 2–3 months to keep collecting new visitors and refresh dormant contacts. - Never share the new password manually; always send customers through the landing page.
What you get out of it
1. Every returning customer reconnects through your branded page. 2. They drop their email in exchange for the new password (and follow your socials). 3. We auto-queue a review request and add them to your audience for future Email Marketing campaigns.
Most cafés, restaurants and salons collect their entire active customer base within 2–3 weeks of the first rotation.
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